{"id":2381,"date":"2026-03-10T03:28:53","date_gmt":"2026-03-10T03:28:53","guid":{"rendered":"https:\/\/easytopspot.com\/nejlepsi-platformy-emailoveho-marketingu\/"},"modified":"2026-03-15T19:10:51","modified_gmt":"2026-03-15T19:10:51","slug":"nejlepsi-platformy-emailoveho-marketingu","status":"publish","type":"post","link":"https:\/\/easytopspot.com\/cs\/nejlepsi-platformy-emailoveho-marketingu\/","title":{"rendered":"Nejlep\u0161\u00ed platformy pro e-mailov\u00fd marketing 2026: 7 slu\u017eeb otestovan\u00fdch z hlediska funkc\u00ed, doru\u010ditelnosti a ceny"},"content":{"rendered":"
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Dom\u016f<\/a> › E-mailov\u00fd marketing<\/a> › Platformy<\/div>\n

\"Nejlep\u0161\u00ed<\/p>\n

Nejlep\u0161\u00ed platformy pro e-mailov\u00fd marketing 2026: 7 slu\u017eeb otestovan\u00fdch z hlediska funkc\u00ed, doru\u010ditelnosti a ceny<\/h1>\n

Otestovali jsme 7 platforem pro e-mailov\u00fd marketing z hlediska doru\u010ditelnosti, automatizac\u00ed, designu \u0161ablon a cen. Mailchimp vede pro mal\u00e9 firmy, ConvertKit pro tv\u016frce obsahu.<\/p>\n

\"Nicole<\/p>\n
Nicole Adams<\/strong> — Redaktorka pro marketingov\u00e9 technologie
Aktualizov\u00e1no 10. b\u0159ezna 2026 • 17 min \u010dten\u00ed<\/div>\n<\/div>\n
Upozorn\u011bn\u00ed: Za n\u00e1kupy uskute\u010dn\u011bn\u00e9 prost\u0159ednictv\u00edm partnersk\u00fdch odkaz\u016f z\u00edsk\u00e1v\u00e1me provize, bez dal\u0161\u00edch n\u00e1klad\u016f pro v\u00e1s. N\u00e1\u0161 redak\u010dn\u00ed proces je nez\u00e1visl\u00fd.<\/div>\n
⚠️ Aktualizace b\u0159ezen 2026:<\/strong> Mailchimp p\u0159idal AI gener\u00e1tor p\u0159edm\u011bt\u016f e-mail\u016f. ConvertKit se p\u0159ejmenoval na Kit, ale pou\u017e\u00edv\u00e1me zn\u00e1m\u011bj\u0161\u00ed n\u00e1zev. Brevo (d\u0159\u00edve Sendinblue) p\u0159idal WhatsApp kampan\u011b. GetResponse spustil AI gener\u00e1tor e-mail\u016f.<\/div>\n
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Obsah<\/h2>\n
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  1. Nejlep\u0161\u00ed v\u00fdb\u011br<\/a><\/li>\n
  2. Celkov\u011b nejlep\u0161\u00ed: Mailchimp<\/a><\/li>\n
  3. Nejlep\u0161\u00ed pro tv\u016frce: ConvertKit<\/a><\/li>\n
  4. Nejlep\u0161\u00ed pom\u011br cena\/v\u00fdkon: Brevo<\/a><\/li>\n
  5. Nejlep\u0161\u00ed automatizace: GetResponse<\/a><\/li>\n
  6. Nejlep\u0161\u00ed pro prodej: ActiveCampaign<\/a><\/li>\n
  7. Nejlep\u0161\u00ed bezplatn\u00fd pl\u00e1n: MailerLite<\/a><\/li>\n
  8. Nejlep\u0161\u00ed pro e-shopy: Klaviyo<\/a><\/li>\n
  9. Srovn\u00e1n\u00ed<\/a><\/li>\n
  10. Pr\u016fvodce v\u00fdb\u011brem<\/a><\/li>\n
  11. \u010cast\u00e9 dotazy<\/a><\/li>\n
  12. Z\u00e1v\u011bre\u010dn\u00e9 hodnocen\u00ed<\/a><\/li>\n<\/ol>\n<\/div>\n
    \n

    Pro\u010d d\u016fv\u011b\u0159ovat EasyTopSpot?<\/h3>\n

    Na ka\u017ed\u00e9 platform\u011b jsme nastavili re\u00e1ln\u00e9 kampan\u011b a odeslali p\u0159es 1 000 testovac\u00edch e-mail\u016f pro m\u011b\u0159en\u00ed doru\u010ditelnosti. Sestavovali jsme automatiza\u010dn\u00ed workflow, testovali landing page, hodnotili analytiku a kontaktovali podporu. \u017d\u00e1dn\u00e1 platforma si za um\u00edst\u011bn\u00ed neplat\u00ed.<\/p>\n<\/div>\n

    E-mailov\u00fd marketing p\u0159in\u00e1\u0161\u00ed pr\u016fm\u011brnou n\u00e1vratnost investic 42 K\u010d za ka\u017edou 1 K\u010d investovanou — nejvy\u0161\u0161\u00ed ze v\u0161ech marketingov\u00fdch kan\u00e1l\u016f. Tato n\u00e1vratnost ale z\u00e1vis\u00ed na tom, zda va\u0161e e-maily skute\u010dn\u011b doraz\u00ed do schr\u00e1nek a zaujmou odb\u011bratele. Platforma, kterou si vyberete, p\u0159\u00edmo ovliv\u0148uje doru\u010ditelnost, m\u00edru otev\u0159en\u00ed a konverze.<\/p>\n

    Testovali jsme 7 p\u0159edn\u00edch platforem pro e-mailov\u00fd marketing po dobu 6 t\u00fddn\u016f s re\u00e1ln\u00fdmi kampan\u011bmi, abychom zjistili, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed nejlep\u0161\u00ed v\u00fdsledky.<\/p>\n

    N\u00e1\u0161 nejlep\u0161\u00ed v\u00fdb\u011br<\/h2>\n
    \n\n\n\n\n\n\n\n\n\n\n\n
    Platforma<\/th>\nNejlep\u0161\u00ed pro<\/th>\nBezplatn\u00fd pl\u00e1n<\/th>\nPlacen\u00fd od<\/th>\nDoru\u010ditelnost<\/th>\nSk\u00f3re<\/th>\n<\/tr>\n<\/thead>\n
    Mailchimp<\/td>\nMal\u00e9 firmy<\/td>\n500 kontakt\u016f<\/td>\n299 K\u010d\/m\u011bs.<\/td>\n96,2 %<\/td>\n9,1<\/strong><\/td>\n<\/tr>\n
    ConvertKit<\/td>\nTv\u016frci<\/td>\n10 000 odb\u011bratel\u016f<\/td>\n575 K\u010d\/m\u011bs.<\/td>\n97,1 %<\/td>\n8,9<\/strong><\/td>\n<\/tr>\n
    Brevo<\/td>\nCena\/v\u00fdkon<\/td>\n300 e-mail\u016f\/den<\/td>\n207 K\u010d\/m\u011bs.<\/td>\n95,4 %<\/td>\n8,7<\/strong><\/td>\n<\/tr>\n
    GetResponse<\/td>\nAutomatizace<\/td>\n500 kontakt\u016f<\/td>\n359 K\u010d\/m\u011bs.<\/td>\n96,8 %<\/td>\n8,5<\/strong><\/td>\n<\/tr>\n
    ActiveCampaign<\/td>\nProdej + CRM<\/td>\nNe<\/td>\n667 K\u010d\/m\u011bs.<\/td>\n97,5 %<\/td>\n8,8<\/strong><\/td>\n<\/tr>\n
    MailerLite<\/td>\nBezplatn\u00fd pl\u00e1n<\/td>\n1 000 odb\u011bratel\u016f<\/td>\n207 K\u010d\/m\u011bs.<\/td>\n95,8 %<\/td>\n8,3<\/strong><\/td>\n<\/tr>\n
    Klaviyo<\/td>\nE-shopy<\/td>\n500 kontakt\u016f<\/td>\n460 K\u010d\/m\u011bs.<\/td>\n97,3 %<\/td>\n8,6<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    1. Mailchimp — Nejlep\u0161\u00ed pro mal\u00e9 firmy<\/h2>\n
    \n
    🏆 Volba redakce — Celkov\u011b nejlep\u0161\u00ed<\/div>\n
    \n
    \"Mailchimp\"<\/p>\n
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    Mailchimp Standard<\/h3>\n

    460 K\u010d\/m\u011bs\u00edc (500 kontakt\u016f) • K dispozici bezplatn\u00fd pl\u00e1n<\/p>\n<\/div>\n

    9.1<\/div>\n<\/div>\n
    \n
    Doru\u010ditelnost<\/span>96,2 % m\u00edra doru\u010den\u00ed<\/b><\/div>\n
    \u0160ablony<\/span>100+ drag-and-drop<\/b><\/div>\n
    AI funkce<\/span>P\u0159edm\u011bty, obsah, \u010das odesl\u00e1n\u00ed<\/b><\/div>\n
    Integrace<\/span>300+ (Shopify, WP, Zapier)<\/b><\/div>\n<\/div>\n

    Vyzkou\u0161ejte Mailchimp zdarma →<\/a><\/div>\n<\/div>\n

    Mailchimp je nejzn\u00e1m\u011bj\u0161\u00ed platforma pro e-mailov\u00fd marketing, a to opr\u00e1vn\u011bn\u011b. Kombinuje jednoduchost pou\u017eit\u00ed s v\u00fdkonn\u00fdmi funkcemi zp\u016fsobem, kter\u00fd funguje pro firmy v\u0161ech velikost\u00ed. Drag-and-drop editor e-mail\u016f je intuitivn\u00ed, s v\u00edce ne\u017e 100 profesion\u00e1ln\u011b navr\u017een\u00fdmi \u0161ablonami, kter\u00e9 skv\u011ble vypadaj\u00ed na ka\u017ed\u00e9m za\u0159\u00edzen\u00ed.<\/p>\n

    AI n\u00e1stroje jsou skute\u010dn\u011b u\u017eite\u010dn\u00e9: gener\u00e1tor p\u0159edm\u011bt\u016f navrhuje poutav\u00e9 p\u0159edm\u011bty na z\u00e1klad\u011b va\u0161eho obsahu, optimalizace \u010dasu odesl\u00e1n\u00ed doru\u010duje e-maily ve chv\u00edli, kdy je odb\u011bratel\u00e9 s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed otev\u0159ou, a optimaliz\u00e1tor obsahu ohodnot\u00ed v\u00e1\u0161 e-mail a navrhne vylep\u0161en\u00ed p\u0159ed odesl\u00e1n\u00edm.<\/p>\n

    Marketingov\u00e1 sada<\/h3>\n

    Krom\u011b e-mail\u016f Mailchimp nyn\u00ed nab\u00edz\u00ed landing page, publikov\u00e1n\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, pohlednice, webov\u00e9 str\u00e1nky a z\u00e1kladn\u00ed CRM. Customer Journey Builder vytv\u00e1\u0159\u00ed automatizovan\u00e9 v\u00edcekrokov\u00e9 workflow spou\u0161t\u011bn\u00e9 chov\u00e1n\u00edm odb\u011bratel\u016f. Funkce prediktivn\u00ed analytiky identifikuje odb\u011bratele s nejvy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed n\u00e1kupu.<\/p>\n

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    Co se n\u00e1m l\u00edb\u00ed<\/span><\/p>\n